Lead management: your quickness to react is crucial.
Leads acquired via the internet expect to be contacted swiftly. As customer acquisition experts, our experience tells us that there is a maximum time frame for contacting a lead.
Leads must be contacted within 24 hours.
Your lead conversion rate depends on your responsiveness. What we have observed among our customers is that there is a 70% chance that a lead contacted between 2 and 24 hours (depending on your area of business) will be converted into a customer. The probability that you will convert them diminishes hour by hour.
During this period of time, you must:
- Answer your lead directly
- Acknowledge their request and inform them that you will handle it as quickly as possible
Be responsive and contact your leads without delay!
Quality of service is your greatest asset
Answer all leads, even if you know that it will not lead to an immediate sale. You have only to gain from this:
- Leads will have positive memories of your branch and will not hesitate to call upon your services when their plans are finalised
- Leads will be more likely to recommend you to their contacts